21 Mar: Run a small business? Thinking of investing in a new website? Here’s 6 things you may wish to consider

Introduction Often a business when is getting up and running will invest in a rather inexpensive website- a website that may well be rather basic. That’s to say as your company grows, and as your business then offers even more services or products, well your website may quickly become obsolete? So, now’s the time to invest in a brand-new website, perhaps a website that is a CMS, such as a Joomla website or a WordPress website? You may want your new website to  have an admin panel, or a Dashboard? For example, if you do opt for a WordPress website, then you will have a Dashboard, this then makes it super easy to add blog posts, or to make changes to say the wording of a page. So, if you run a small business here in Cardiff, here’s six things that we think are essential if you are thinking of…

14 Mar: Should you lazy-load your content?

Introduction If you already own a website, and especially if your business is trying to improve its SEO, then you may already know that having a website which loads quickly is important. So whether you own a Joomla website, a WordPress website, or a different type of CMS, its important that your website loads quickly. And this is where you may have heard about “lazy-loading”- yet what does this even mean? How can lazy loading help your business- well this blog post will give you a good idea about what lazy loading means. Page Speed Did you know that 40% of people will abandon a company’s website if it takes more than 3 seconds to load? Also a mere 1 second delay and this can reduce conversions by 7%- now that’s definitely something worth thinking about for a second. That’s because you may have spent a lot on getting your…

13 Mar: Are you thinking of having your website redesigned?

Introduction Sometimes some businesses know that their website looks rather dated, and doesn’t really portray the business as it stands today. That’s to say the business may have a static HTML website, one which cant be updated easily, and one where the business cannot add blog posts. That’s to say sometimes a business will hire a website designer, and get the website built just when the business is starting up. That’s to say it may well just be a cheap website that’s just to get the business up and running, yet later the business may want a quality CMS, such as a Joomla website or a WordPress website, that’s of high quality and SEO can be applied to. So when the company expands, well the company website may stay looking the same, so it may not reflect what the business can offer, and this is why we think cheap websites…

02 Mar: How can a business create “brand guidelines”?

Introduction So, your business is looking to hire a web design company? Yet you don’t just want a new website built for your company, no, that’s because you also want help to create a brand. That’s to say you want commuters on their way home from work to spot your company logo and to then instantly know what your business offers. And how will they know this? Well, it can because you’ve hired the right marketing agency, one which has developed a brand which helps your company to stand out from the crowd. So many businesses hire a web designer to design a website that doesn’t really standout, so for example, you may well run a business that sells bikes, but your website just looks the same and rather bland as so many other businesses. However, teaming up with a marketing team, and a good website developer  you can build…

28 Feb: Why you shouldn’t rush writing the content marketing for your website

Introduction You may have already hired a web design agency to build your new website? So at this point you may now be writing the text for each page? However, it’s important to pause for a second, and that’s because we believe you shouldn’t rush writing the content marketing for your new website, and here’s why we think that.   ·        Content marketing if written poorly could increase your websites bounce rate ·        Content marketing that’s well written could help you to increase your number of sales ·        Can have a direct bearing on how strong your businesses SEO is.   Could increase your businesses bounce rate Sometimes a web design company will want the written text as soon as possible, that’s so they can get the website built and finish the design quickly. Some website designers may refer to the written text as the “copy” for your website. This…

22 Feb: Why do so many web design companies recommend WordPress?

Introduction You may well be about to start a new business, and because of this your business requires a new website. But you are unsure which CMS, (Content Management System) to opt for? That’s to say, does your business opt for a WordPress website, or perhaps another CMS? Well, here at our web design agency we are big fans of WordPress, so we thought we would be in a good place to explain why WordPress is so good. Dashboard So, you have a dashboard on your car right, which obviously explains important things like how much fuel you have, and water temperature and yes, your dashboard will also tell you how fast you are going. All important things when you are driving along the road, but there’s another type of dashboard, and this dashboard is connected to your WordPress website. Which means that when you login through the WP login…

12 Feb: We need a website designed quickly can you help?

Introduction Let’s say you are launching a new business here within South Wales, and to get the business up and running you’ve had to secure a business loan, find a businesses premises, hire staff and sort our your marketing. Well, as you can imagine, sometimes a business will be in a rush to get a website designed because they have so much to do. And this is where we can help, so if your shopping around currently for web design quotes, and the various website designers are coming back to you with vague estimates how long it will take to build your new website, well why not give us a ring instead. Here’s how we can cut the time down it takes to obtain a new website: WordPress websites Okay, so some digital marketing agencies may want to invite you to a meeting, then you may have a long winded…

07 Feb: How having a list of company websites that you like can help to accelerate the web design process

Introduction Sometimes a web design company will ask you to come into their offices, that’s so you can both brainstorm ideas, and start to come up with a plan as to how you would like your new company website to look. However, we believe what can greatly help our web designers is this, that is having a list of competitors websites that you like, and this will allow us a really good idea as to how you may like your website to look. For example, do you like the slider on the homepage, or perhaps a business is using a colour that you also want to use. Obviously no business wants to look too similar to another business, that goes without saying, however it can be a good way of getting the ball rolling so that your web design company and your business is on the same page as to…

04 Feb: What are “Hex Codes” and why are they important when it comes to web design?

Introduction It’s really important to consider what colours you want to use on your new website, that’s to say bright colours such as purple can convey a perception that the company is modern. Yet, minimalistic websites may just use black and grey fonts and colours to convey a more traditional style, for example an architects’ practice may choose this style. And why is this so important, well a good web design company will want the colour scheme used on your website to match other items used for marketing purposes for your business, such as your business cars, your shop front and even the colour that the company cars are. So its important that the business and the web designers agree on what colours to use, and this is where Hex Codes are often used.  What are Hex Codes? Hex Codes are simply a colour code that are normally shown through…

24 Jan: Why it’s important that your web design company carries out the correct testing

Introduction It’s all well and good hiring the best web design company you can afford, yet if the website has a glitch that doesn’t get discovered before its set live, well this could mean that you have some disgruntled customers. Sure you may hire a digital marketing agency and they may design a website that looks great, for example there might be an introductory video which shows your offices, your staff, plus also it may convey what your business is all about, for example a car dealership. Yet, after the initial positive impression a website may have many glitches, and this is why a website should be tested. So for example, there are many tests that a web design business should do, but here are just some of them: ·        Does the shopping cart work correctly? ·        Is the website responsive? ·        Does the contact form work? ·        Does the…