Introduction

Sometimes when a business is just starting off, the business owners may just wanted to most inexpensive website that they opt for.

However, what often happens at a later date is the business finds that it can sometimes be hard to optimise that website.

This could be because the website designers have built the website using HTML that cannot be easily edited.

Or it could be because the website has been designed by a website design agency and the CMS offers you as the business owner limited functionality.

So for example, even adding meta titles, meta descriptions, alt tags and internal links is difficult to do.

We always therefore recommend to customers that you must consider which type of website your business needs carefully.

And we always recommend WordPress to most businesses, here’s why we always recommend WordPress to small and medium sized businesses, if after the website has been built they are looking to start investing straight into SEO.

#1 Easy to add blog posts

As any good digital marketing agency will tell you, its important to add blog posts to your website on a regular basis.

However, the work must always be high-quality, so for example let’s say you run a business that sells candles.

You may wish to add blog posts about why your candles are such high-quality, for example how do you source the ingredients for your candles?

You could then make this into a blog post, which could help to promote your business.

#2 New pages can be added easily

So companies ask their website designers to build a website using WordPress because its so easy to add new pages to the website at a later date.

So for example, let’s say you run a cleaning business, and you have focused mostly on domestic cleaning, and your whole website has been designed around offering domestic cleaning.

But now you want to expand your business, and you want to obtain more commercial cleaning, well you or your website design company can easily add a new page to your website.

#3 Easy to add meta titles and meta descriptions

It’s so easy to add meta titles and meta descriptions to a WordPress website, and this is important as some really cheap websites, don’t even allow the business owner to add meta titles and meta descriptions.

Yet with plugins such as Yoast, its easy to add meta titles and meta descriptions to a WordPress website.

#4 WordPress updates

It’s fair to say that many web design company’s have focused on building their own CMS, which stands for content management system.

And that’s great, as some CMS can work really well, however some do not, and as the website gets outdated, it could incur glitches.

For example contact forms many not work, the website may not be responsive on smartphones or another problem could be that the dashboard of the website just starts to not work.

So this is why we always say why use one website design companies own CMS, why not use a CMS that is used by countless businesses all around the world, that’s used by large and small businesses?

That’s right that’s exactly why we recommend building your website in WordPress.

#5 Plugins

With WordPress there are so many free plugins that you can use.