Web Design

Often many web designers will ask the business to consider a design studio so that they can offer a kick-off meeting.

A kick-off meeting is a way of getting to know your business, and how you would like your website to look.

It’s also an opportunity to speak to the agencies web developers, so that they can explain some of the features that your new company website might need such as for example, you might need an AMP version of the website, or for the Cardiff web design agency to add a way where your company can take payments online.

It is also an opportunity for the agency to get to know your business, this is especially important if the agency is going to be writing the content marketing for your website.

For example, some businesses will want to write the text for their website themselves, but the text for the homepage and the main pages.

However, sometimes a business will not have the time to write the text, so they will ask the web design agency to write the content marketing.

Therefore, it’s really important that if you’re asking your agency to write the content marketing that you have a kick-off meeting so that they can get a no your business.

This will allow the copywriters to write the text for the main pages.

It’s also an opportunity to discuss branding, so for example do you want the agency to design a logo for your business?

Also what font you wish to use and which hex codes should the web developers use on the website.

Also often a large digital marketing agency may have worked for a similar business before, so they can often show you a website that they have built in the past, such as a brochure website, and you can then explain to the web designers which elements that you like and which elements that you don’t .

this often helps the agency to start to build what are called wireframes, wireframes can offer the business a rough idea of what the website will look like.

For example, the web developers can use HTML and CSS to build wireframes, this will give you a rough outline of what the main pages could look like, for example the homepage and the main pages.

Therefore, the web designers have not got to build the whole website, we can build wireframes and then asked the business owners for their opinion.

For example, the business owners may want the main menu changed, or they may say that they want the homepage designed differently.

Also the agency should discuss with you all of the various options when it comes to choosing a CMS, it’s really important your business picks the right CMS.

For those that do not know, CMS stands for content management system, one of the most popular CMS is is called WordPress.

The vast majority of websites that we build up built using WordPress, a lot of businesses like WordPress because it is so easy to use.

That’s the say once the website has been built, often the business will want to add blog posts.

So let’s say for example that you run a local construction company, you may wish to add a blog post in the future about loft conversions.

Therefore it’s important that the CMS is easy-to-use, that’s because a lot of business owners will not have coding knowledge, that’s the say knowledge of HTML, and CSS so it’s really important that the CMS is easy to use.

A lot of business owners tell us that they find the Dashboard on WordPress very easy to use, so that they can add blog posts very easily and they can also edit meta descriptions and meta titles.

Yet another reason why WordPress is so popular is because it has a built-in editor within the dashboard, so that somebody with no coding knowledge can make a font bold or add internal links onto their website for example.

Therefore, the dashboard makes it easy to edit say the text on the main pages of your website.

So for example, let’s say your business is based in Cardiff Bay, and your businesses to move address shortly the city centre of Cardiff.

In the past you may have had to contact you web designers to get a company address changed on your website, however if you were to opt for a WordPress website, is really easy to change the address of your website.

For example, you can change the address using the dashboard and also change the address in the footer of the website if that is where your company address has been placed.

Of course, a website developer might be needed for more complicated changes, for example if your business wanted to start selling products online, then you need e-commerce shop.

However, for the really simple changes, such as adding a blog post, or changing your businesses phone number, it’s really easy to do if you were to opt for a WordPress website.

So, if you hear your web developer talk about “WordPress”, then WordPress is simply just a CMS, yet it is a CMS which many businesses here in Cardiff have opted for because it is so simple to use.

Web developers

When you meet with your web developer, your web developer will often want to know how you would like the following designed

·        Mobile version of the website

·        AMP

·        Which hex codes to use

·        How you would like the main pages designed, for example the homepage?

·        How you would like the header and footer to look

·        Where the web developer should place the content marketing

·        And much more

Therefore, sometimes when a business owners come to our agency, they may have jotted down on a piece of paper how they would like the main pages to look.

And this can be a huge help to our web developers, because they can then translate that design that has been made on paper into wireframes

That’s the say in a relatively short period of time we can sometimes email you to see if you are happy with how the wireframes look stop

Wireframes therefore providing rough idea for how your website could look, that’s the say it is not the finished design, but it will give you a rough idea of how your website could look

We can then add all the other details once you are happy with the wireframes, for example once you are happy with how the homepage looks, we can start to add the finer details, such as adding NAP information into the footer of the website.

Or for example adding a link to your business’s terms and conditions for example.

What does CSS, JavaScript, HTML and PHP mean?

When sitting down with your web designer, you may hear them mention HTML and PHP quite a lot, and you might be wondering what these terms mean?

Well, when we look at the business’s website, for example a business that sells cars, you obviously just see what is called the front end of the website.

The front end is the front of the website that your customers will see, however to make the website look like that needs to have code written, that’s the say your web developers need to write code such as PHP or HTML.

That’s the say a web developer will spend a great deal of time writing code so that they can get the front of your website to look how your business wanted to look.

For example let’s say that you sell many hundreds of different cars, so you therefore wants people to use the main menu to quickly get to the brand of Cardiff they want.

Yet after being in business for quite a while you recognise that the vast majority of your customers are just clicking on one of four different brands of vehicle.

Therefore at the business owners you make the decision to change the main menu so that for top brands of car are put at the top making it easier for your customers to get the brand of car they want.

Therefore, often a web developer is need to edit the PHP, HTML, JavaScript or CSS to improve the website so that the top for brands of car in the main menu are reshuffled to the top of the list.

Therefore, a web developer will write code using PHP and HTML to make edits to your website.

Also, code needs to be written when your website is being designed.

that’s the say when you say the web developer I want a slider on the home page, I want the homepage to have a slider that runs a promotion every single month for our business, that slider often needs to be built using code.

Therefore, you should look for an agency which has web developers that have a vast amount of experience writing PHP and HTML.

The more experienced the web developer often they can produce a much better website for your business.

So, for example a simple brochure website can often be built by most web developers.

However, if you want to build a bespoke e-commerce website, let’s say an e-commerce website that sells many thousands of items, then often you will need a highly experienced team of web developers.

Often if the business is building a large website, such as a large e-commerce website that is selling thousands of items, let’s say for example men’s clothing, then you will need a team of web developers, copywriters, S your consultants, link builders, and also people to help improve your businesses social media.

That’s to say often if you want to build a large e-commerce website, often you will need an agency, sometimes a freelancer can do all of this work but if it is a vast amount of work then often a freelancer might take too long to do all of this work this is why your business might prefer to opt for a marketing agency.

some businesses in Cardiff just build websites, however there are a vast amount of digital marketing agencies which can offer you everything from branding, logo design, content marketing, link building and also how to improve your businesses SEO.

Yes it’s worth remembering that if you are planning on building a large e-commerce business, then you should pick an agency in Cardiff that has a lot of web developers working for the business.

The reason for this is often a lot of code, such as HTML and PHP needs to be written.

If the agency only employs a few web developers, then it may take a very long time to write all the PHP and the HTML code for the business.

This is worth thinking about if you want to launch your new business soon, as often businesses in Cardiff do not want to be waiting many months for the website to be built

Therefore you should pick an agency that has developers that can write their PHP and HTML for your business quickly, and produce a high quality website for your business quickly.

it’s also worth mentioning that often a mobile version of the website needs to be built as well, perhaps you would like your website to have an AMP version, then often you will need a web developer which has experience of building AMP websites as well

What does code mean?

When you meet your web developer, your web developer may talk about building the website using PHP.

They may also mention JavaScript as well as he HTML, it’s important to remember that these are different coding languages, that’s the say HTML and PHP are types of code that are used to build your website.

For example, a business owner may wants on the home page a way where the customer can import details in order to get a quote.

For example, the business may sell car insurance, you may therefore want the customer to have the ability to input their details so that you can offer them an insurance quote.

Therefore in order to build such a website many different types of coding will be required, you may therefore hear about your web developer stating that they had any use PHP to build the website.

Often the business owner does not have to be too concerned with understanding what these coding terms mean, because the customers will not see the source code for the website.

however often web developers will make it clear that to enable a certain function to work on your website, such as allowing customers to get car insurance quotes often requires a lot of coding.

Therefore the web developers often state how much coding work is needed in terms of days or weeks, this will then give the business owners an understanding of how much work is needed, as more complicated websites such as e-commerce websites are sell many thousands often require a lot of coding, that’s the say often the website will need a web developer with the knowledge of PHP and HTML to build the website.

Therefore a simple brochure website can sometimes be coded quickly, and therefore built quickly, however if you are planning on launching a business is selling products online often this requires a lot more coding.

Also there should be ample time left with the end of building the website test everything, another cheap website do not get tested, and therefore the website might have glitches.

For example, let’s say when a customer uses the website on a smart phone mobile menu may not appear, this should not happen and the web developer should pick this up in testing.

That’s the say the web developers should test the website make sure that everything works, as it is very easy to get one-liners coding wrong which can cause glitches with the website. Line for example a website that has been coded incorrectly might take multiple coupon codes from a customer, so that the product gets reduced to much.

Therefore the agency should allow enough time to test the website, to make sure that everything is as it should.

Testing can mean making sure that the website works on a smart phone and that every element of the website works correctly.

This can mean sending test emails to make sure that the emails get the right recipients, it can also mean making sure that the website loads quickly on a smart phone.

Therefore one part of the testing might be to make sure that every internal link on the website works.

Therefore some businesses that opt for the cheapest web design quote, sometimes mean that they are using an agency which has not got the time to test the website.

Therefore sometimes a business will want to use an agency which has a team of website developers who have knowledge of PHP, CSS JavaScript and other coding languages

Often testing is carried out by multiple web developers, as it’s so crucial that when a website is launched for the business that it works correctly straightaway, an agency should have multiple web developers test the website.

Simple testing of the is not that, often the website needs many hours of testing to make sure everything works as it should.

If the website is not tested, and there’s a glitch with the website, for example on a certain operating system of a smart phone the main menu does not work, then this can mean that the website incurs a massive bounce rate

if the website incurs a large bounce rate then this might negatively impact the businesses SEO.

therefore it’s really important that the website is tested by web developers, then if there are any errors these can be rectified by recoding the PHP or HTML to make the necessary improvements to the website.

Also, often the web developer is needed to make design improvements in the months ahead to try and reduce the businesses bounce rate

For example, a new business idea might be launched but the business has a high bounce rate the web developers should then work to reduce the businesses bounce rate.

Testing is often carried out by web developers acting as customers, for example making purchases or entering details to make sure that the website works as it should. For example, if your business sells car insurance, then you may wish to do hundreds of different quotes to make sure that the website works as it should

also the web developers should work on making sure that the shopping cart works as easily as possible, often customers can be lost if the shopping cart is difficult to use.

For example, if you make it difficult for your customers to remove an item the shopping cart then this can sometimes increase the businesses bounce rate. The business should aim to reduce its bounce rate, as most marketing agencies would agree that a high bounce rate can mean that the businesses SEO can sometimes be negatively affected if the business has a very high bounce rate.

Therefore, a lot of marketing agencies will work on reducing the businesses bounce rate as a way of improving the website and also aiming to improve the businesses SEO as well

Purpose

Your web developers should understand fully how your business wants the website designed, for example sometimes a business will quickly quote brochure website with 10 pages.

However then later the business owners will explain that they want for example a quote system to be enabled on their website. So, for example a UPVC company may want to be able to provide a quote for windows if the customer was to input the dimensions of the window size.

However, if this is not made clear to the web designers write at the start of the design process then often this will be a additional cost.

We say this because to add functionality to your website such as a quote system, often this will mean that a lot of coding is needed, for example some business owners do not understand how long it will take to code in new functionality into their website

For example, let’s say that you only e-commerce website, but you have recently launched a membership card, that one somebody makes a purchase from you they can add a 5% discount say on all products.

The business owners may think that this is relatively easy to make this change to the website, but to make a change like this often requires a lot of work.

For example the web developers will need to do a lot of coding.

Once all the coding has been done using PHP or another coding language, then this needs to be tested

This often means that there are many days worth of work that is needed to make what might seem the business owners as a straightforward change the website.

That’s because writing code often takes quite a bit of time to do, this is why we always advise businesses to make it clear right from the outset when the asking for a quote from a marketing agency to bullet point exactly what they want their website to do.

Because often a agency will quote on the basis of the just been a brochure website that does not have any functionality such as an inbuilt quote system.

However, if there is functionality needed to provide a quote or to apply discount code to an item when a member of that company makes a purchase this will involve a lot of coding.

Also a agency will need many days to test the changes as well.

If there is not correct testing in place then glitches may occur, this can increase the businesses bounce rate.

So for example where the customer goes to purchase a product, and they apply their discount codes if it does not work then you are likely to have a dissatisfied customer that is likely to leave the website which means that the website will incur a much higher bounce rate.

If the website was to incur a high bounce rate sustained period of time and this is likely to negatively impact the businesses SCO.

This is why many businesses in Cardiff don’t just pay web developer to build the website, they also pay them to work with the business often on a monthly basis to make improvements to the website designed.

This is so that the business can reduce its bounce rate

Sometimes this is achieved through SEO, by making sure that the right customers are coming to the website, for example if you were to sell say car insurance, but you only specialise in performance vehicles, then yes your company should be making sure that they are attracting customers that own prestige your performance vehicles rather than customers looking for a quote on a normal type of car.

So sometimes it is the SU agency’s job to make sure they are bringing the right customers to the website, but once the customers on the website then it is the web designer and web developer that often works with the marketing agency to try and reduce the businesses bounce rate.

A lot of businesses will have a really high bounce rate, is therefore the marketing agency’s job to work out how they can reduce that bounce rate sheet the customers on the website for longer with the ultimate goal of trying to encourage more customers to purchase from the company.

Sometimes this is relatively straightforward to do, for example a business may alter its product descriptions

By altering the product descriptions, by giving the customer more information about products then this might reduce the bounce rate because the customer has a question about the product answered so the purchase from your company rather than going to another company.

For example a company that sells bathroom products, such as shower trays, baths and toilet systems, if they were to make clear the dimensions of each product and to provide a product description and to answer questions that the company frequently gets asked, then they may be able to reduce the businesses bounce rate

Brochure or e-commerce

you should make it clear to your marketing agency whether you wish to have a brochure website built or e-commerce website built.

An e-commerce website is a website that sells products or services, this normally means that the website will take payment methods for the service or product.

You brochure website is often just the website which describes what the company can offer.

However, more and more businesses are blending e-commerce websites with brochure website, for example let’s say that you sell used cars online, you may take a deposit online to reserve a used car that’s the sale.

Therefore this is a blended approach between a brochure website and an e-commerce website.

However, if you want to take payment via your website then you should make this clear to your web designer as often a lot more work is needed to build an e-commerce website that is a brochure website.

We say this because often a shopping cart is built, also a lot more testing needs to take place to make sure that product and services can be purchased without any glitches in the coding

also if you want an e-commerce website built, you should state to your web developers how many products that you need to add, because this will give a good idea of how much work the web developers need to do, so that your marketing agency can quote you an accurate price when sending a quote over for web design.

SEO

Often a lot of businesses in Cardiff think when you are first setting up the business that the just need a website built.

However, the business owners often quickly then realise that in order to gain customers via the businesses website, they also need the help of an SU company.

However, a lot of marketing agencies now offer web design and also SEO

this means that the SEO consultants that are working on your website should also work to improve the following

·        high-quality backlinks should be built

·        high-quality content marketing should be added

·        high-quality evergreen content marketing should be added

·        Meta title should be improved

·        Meta description should be improved

·        schema should be added to the website

·        all work should be white hat

·        the agency should work on improving the businesses on-site and off-site SEO

Often therefore the business owners do not want to be working with multiple different marketing agencies, that’s to say the business owners don’t want to be managing e-mails and phone calls from a web design agency and then e-mails and phone calls from a separate SEO agency

Often it is far easier to deal with one business, that is why so many businesses now only use digital marketing agency which can offer a range of different services, for example our business can offer the following

·        Company branding

·        Logo design

·        Content marketing

·        WordPress web design

·        Organic SEO

·        Local SEO

Our business can therefore build a high-quality CMS WordPress website for your business, we can then offer your business SEO as well

 

Content marketing

Let’s say you are setting up a business here in Cardiff, let’s say that you are setting up a solicitor’s practice in Cardiff city centre.

Often to build a new WordPress website, often many thousands of words need to be written for the website.

For example, when you think about the homepage, the about us page and the other main pages on your company’s website, often when you add the word count together there are many thousands of words that need to be written.

Therefore, if the business owners were writing the content marketing for their new website it may take them many weeks to write all of this text, however you may wish to employ an agency which employs experienced copywriters.

Copywriters should have a range of experience in working with many different businesses

They should therefore be able to quickly understand your business and the services or products that it offers and to write the content marketing for your business

For example, let’s say that you run a chain of coffee shops and restaurants in the Cardiff area, you may want a website built to tell your customers about your brand and how the company started and how this is now evolved into a group of restaurants and coffee shops.

Therefore it is often quicker to ask copywriters to write text for your website than it is for the business owners to write the text, because often copywriters can write the text and then pass this to the web designers added to the website.

Therefore if the web designers have to correspond by e-mail or phone calls with the business owners to explain what text is needed for each page, then this might slow the web design process down

often therefore a lot of business owners simply agree with the web designers how many pages need to be created, also to gain an understanding of what the business offers then they let the copywriters write the text for the website

This has advantages for the business owners because they can then let the copywriters write the text for the website, and then just evaluate the website once it has been designed

They can therefore then send to the marketing agency amendments they want this is often far faster than the business owners having to write say 10,000 words for the website.

Also if your business is selling products via an e-commerce website then often many thousands of words need to be written for the product descriptions, meta titles, meta descriptions this can take weeks worth of work. This is why many businesses in Cardiff ask if the marketing agency has copywriters which can write the text in the product descriptions for the company.

For example let’s say that you sell hundreds of products, let’s say that you sell men’s shoes, as any good marketing agency will tell you the work should not be duplicated, the product description should be unique.

Yet in order to do this can take a lot of time, this is why you may wish to employ an agency which has copywriters working for the business.

Also, then may wish to ask to write content marketing for your business every single month, if the work is white hat and high-quality then this can help improve your businesses SEO.

However the work must be white hat and it must not be duplicated, if the work is not white hat then the business could incur a penalty.

This is why you should only partner with a white hat agency. There are many white hat agencies in Cardiff, you should pick a high-quality agency.

That’s to say the content marketing must be high quality, if it is low quality for example it keeps repeating words that the business wants to rank for, for example if you are a plumber in Cardiff and the website keeps mentioning “plumbers Cardiff”, then this is likely to be deemed as low quality work.

Then the business could incur an algorithmic penalty

Front end

this means that the front end of the website is where you sell your products or your services, therefore if you hear your web developer talk about the front end of your website they are talking about the parts that your customers can click on to make a purchase

 

Backend

you may hear your web developer talk about the backend of your website, this is for example the dashboard the admin area of your website.

this normally requires a login, such as an email address and a password to log into the backend of the website.

Your employees might need to login to the backend of your website to add say a blog post.

For example if you had a WordPress website, you should have login details for the dashboard, sometimes the web designers will retain this, but is always a good idea to obtain the login details for the admin or the dashboard area of your website.

We say this because if the web designers were to go out of business, you should have the login details so that you can log into the WordPress website yourself.

For example often if you have opted for a WordPress website not need the help of a web designer to make a simple change to say the company’s address.

For example your company address may change, you may move from a location in Cardiff Bay to say Roath in Cardiff.

Therefore you would want to change the address in the footer of the website, this can be very easily done if you have the login details for the dashboard of your website.

For example let’s say that you want to update your WordPress plug-ins, you will need to log into the dashboard to update your WordPress plug-ins.

As a good marketing agency will tell you it’s really important to update your WordPress plug-ins on a routine basis, sometimes an agency will charge a monthly fee to update your WordPress website, however this can be very easily done yourself.

For example let’s say that you are running a business in Cardiff that it is a shop which sells wedding cakes, you shouldn’t just leave your WordPress website without updating it on a regular basis. Therefore you should update the plugins.

WordPress

you may have already heard within this blog post us mention WordPress quite a lot, for those that do not know what WordPress means is simply a type of content management system.

Your web design agency should be able to recommend many different content management systems, however with that said one of the most popular CMS is is WordPress.

WordPress is therefore a CMS with your web designers can use design a website, however business owners really like WordPress because it has a dashboard which is really

for example often business owners want to add content marketing to the website themselves, this means that they don’t want to keep asking their web designers to add a new blog post they have written.

For example let’s say that you run a solicitor’s practice, you want to add a blog post about employment law and you want to add this to your website say every week, therefore you don’t want to ask the web designers to add this content marketing about employment law

therefore you may wish to opt for a WordPress CMS, that’s because the dashboard is really easy to use, you can simply log into the dashboard using your email address and password and then click add post.

Is really easy to add a post, and if the work is high quality, by high quality mean white hat then this can mean that you can improve your businesses SEO.

However the work must be white hat, if the work is not white hat in your business could incur a penalty.

For example many businesses that have tried to improve their SCO, by writing content marketing, sometimes get it wrong, this can mean that the website incurs a penalty.

A penalty can mean that the website drops down the ranks.

This is why many businesses in Cardiff hire a marketing agency which can build a website but also offer organic or local SEO.

That’s the say once the WordPress website is being built, and all the PHP and HTML and the CSS has been written by your web developer, then you could also hire the same marketing agency to improve your businesses SEO.

Often businesses need SCO in order to get more customers.

So it doesn’t matter if you run a solicitor’s practice or you run a hairdressers, if you want to improve where your business ranks, then often you will need to invest in high-quality white hat SEO for your business.

CMS

there are many different content management systems, however one of the most popular is WordPress, that’s to say many businesses in Cardiff, ranging from accountancy practices right through to solicitor’s practices will have a website that is been designed using a WordPress CMS

we can build a high-quality WordPress website, that is if your business wants a WordPress CMS website then we can build this for your company in Cardiff

Wireframes

you may hear your web developer mention wireframes, wireframes are simply used by web developers to build a rough outline of what your company’s website could look like.

For example, after you have had a kick-off meeting with your client, then it’s time to start building the website

if a business did not wireframes, and they just went ahead and built the website, in the end of the web design process the client might not be happy with a design so that this means a lot of coding work needs to be done to alter the design.

Therefore this is why most agencies build wireframe website so that the client can gain a rough idea what the website could look like and then to approve that design so that the web developers can build the rest of the website.

Mobile version

you may hear your web developer referred to the mobile version of your website, that’s because sometimes a web designer will need to design one website and another for mobile devices.

For example a mobile version of your website will need to be built so that your website can work on smartphones and also on tablets.

This is simply because often the main menu need to be different, for example the main menu needs to work easily on a smartphone and a tablet.

Also the homepage might need to have a totally different design and also the website might need completely redesigning.

Also, your marketing agency may monitor the bounce rate on the mobile version of your website and may need to make coding changes to the PHP for example in order to reduce the company’s bounce rate on smartphones and also on tablets

AMP

you may hear your web developer mention AMP, AMP simply stands for accelerated mobile pages. A lot of businesses are investing in AMP website because they can be faster.

For example, let’s imagine that your business sells cosmetics online, your website might be a lot faster than a competitor’s website, so this may mean that you have a lesser bounce rate than that of your competitors for example.

Homepage

you may hear your web developer mention the homepage of your website, this is simply the front page of your website, it is also the page on your website that is most likely to gain the most customers.

This is why it’s really important that the homepage is well designed, if there are any glitches with the coding, for example the main menu does not work correctly for example, then this could mean that the business incurs a very high bounce rate

you should spend a long time with your agency having the homepage designed, because the homepage is the most important page on your website arguably

Bounce rate

your marketing agency should work with your business to reduce it bounce rate, that’s the say often a company does not want just to have a website built, they also want to work with the marketing agency every single month in order to improve the website by improving the company’s SEO and reducing the businesses bounce rate.

For those that do not know the bounce rate simply means the percentage of visitors that land on your website that leave more or less straightaway.

So for example let’s say that your business sells used cars online, if you notice that your website has a very high bounce rate on homepage, you may wish to work with a web developer to make improvements.

For example you may change how the main menu works, you may need the help of the web developer to do this.

However if you make the main menu, for example you make it easier to your customers to sort through all the cars that you sell, so that they can find the Cardiff want easier, this may reduce the businesses bounce rate.

Often a web developer is needed because edits to the website coding is often needed, for example PHP, HTML and CSS often changing make improvements.

Then the marketing agency may use split testing to see if the improvements made to the website reduces website bounce rate.

So for example let’s say that your business sells power tools online, you may have a slider to the homepage, then the slider may advertise a special offer that your company is running, this may grab the interest of the customer who is looking to say by a cordless drill, and therefore reduce the businesses bounce rate because they may click on the offer and then visit that cordless drill that your business is sound.

Therefore the marketing company should know how to reduce your businesses bounce rate, keep the customer on the website for longer and potentially this could help to increase the businesses sales

404 page

you may hear your web developer mention designing a 404 page, that’s because sometimes the shopper will land on your website that page no longer exists because it has been removed, often businesses today therefore want to design a 404 page that tells the customer the that page no longer exists but also helps the customer to find other products or services that the company’s cells.

Nine this can help to reduce the businesses bounce rate, and can move the customer into a never part of the website to sell similar products to you could potentially be helping the customer to find the product they want

Evergreen content marketing

you may hear your agency mention evergreen content marketing, this sounds quite complicated but it is not.

Evergreen content marketing is simply the text that is added to the main pages of your website, that’s the say it is the text rarely changes.

For example, let’s say it’s the homepage of the about us page on the contact us page, the text that is added to these pages rarely changes.

However the agency will often advise you to spend a long time writing the text for these pages because they are often the pages that your customers will most often read, therefore you want to make sure that you include everything that maximises your chances of making a sale

if you have not got the time to write the text for your new company website, our agency has copywriters which can write the content marketing for your business.

We can therefore write the content marketing for your company.

We can also design a WordPress website and to write the evergreen content marketing for your business

Internal backlinks

sometimes when you opt for a really cheap web design quote, often the website will be missing some important elements for example internal links, meta titles, meta descriptions and also the content marketing might only be say a few lines per page.

For example let’s say that you run a plumbing business, and you opt for the cheapest quote that the web designer sends to you, they may only have the time to write one or two lines per page.

However, if you were to pay more to a marketing agency to design a high-quality website for your plumbing business, than they should often be adding a lot more content marketing to your company website. For example, they should write a page of text which accurately describes each service that your plumbing business offers.

when you talk to any digital marketing agency they will be able to tell you that if not enough high quality content marketing is added to a website then this could negatively impact the businesses SCO.

Therefore if you are to hire a marketing company to write the content marketing for your website, this should be high quality content marketing that is added to each page

Anchor text

has your agency added anchor text?

For example sometimes there will be internal links between the pages of the website, if so has the agency used anchor text and if so is this white hat?

Hex codes

which hex codes is your business going to use?

Your web developer will need to know a colour scheme the website, for example which hex codes is your business going to use.

For example a company in Cardiff may already have a colour scheme that the business uses, for example the business may use a bright coloured yellow, this colour of yellow not be used on the company vehicles and all the shop fronts. Therefore the company should already know the hex code that they want to use so that this can be applied to the company website as well.

However if you are starting a business in Cardiff, and you do not know which colours to use, you might wish to choose an agency which can offer branding.

If the agency offers branding, they can help your company to create a set of brand guidelines, what your business have a set of brand guidelines then the web developer will know which hex codes to use, which font to use and also which logo to use.

Therefore a lot of companies in Cardiff want a marketing company that can offer branding and also build a website.

Also some agencies will also offer SCO, therefore if you do not want to be managing a lot of different businesses, for example a marketing company can offer branding, a web design company and a separate SCO we then you may wish to pick a marketing company that can offer all of the service.

Company logo

your business should have a unique and quality logo built for your company, this is an important part of your businesses branding line sometimes a lot of businesses in Cardiff opt for a cheap logo, however sometimes this logo to look like thousands of other businesses, therefore your business will not stand out

therefore we think it’s worth investing in a high quality logo built by a experienced graphic designer that can build a high quality logo for your business.

Once a high quality logo has been added to your company website it can improve the design of your website

the marketing agency should be able to offer you many different options when it comes to designing your logo, that’s the say they should listen to the business owners and come up with a logo that is unique and which represents your business.

A lot of logos that are built cheaply simply will look like logos that many other businesses use.

For example let’s say that you run a construction business and you specialise in building commercial properties in Cardiff, unless you have a high quality logo built your business will not be able to standout

Company branding

we always advise our clients that they should have branding advice before we build the website, that’s all we can design a logo for the business and also create a set of brand guidelines.

We can therefore set which font the business wishes to use and also a colour scheme for the business.

This is important because most businesses in Cardiff want all of their companies marketing to match, for example the colour that is used on the business card should match the colour that is used on the company website.

Therefore by having a meeting with your marketing business, they will be able to create a set of brand guidelines, then we will uses brand guidelines when building your website

kick-off meeting

it’s important to have a kick-off meeting with your web designers, this is so that they can ask you questions about how you would like your website to be built.

For example would you like a company history page, and a meet the team page so that it explains a little bit about what each team member does within the company.

Also the designers will have an opportunity to speak with you about whether you would like a minimalist website or perhaps you’d like a website that uses a bold colour scheme for example

Sandbox period

it’s important that you know that a new website will often have to pass to what is called a sandbox period, this means that it can take sometimes a long time to improve a businesses SCO if the website is new.

Your marketing agency should be able to tell you more about what the sandbox period means, and why this can sometimes slow down organic SEO for businesses that are just have a new company website built.

Our company can build WordPress websites and offer you white hat SEO, our agency is based in Cardiff.